TRUE story

TRUE Manufacturing Co.

Welcome to TRUE. The motivation that started us in 2009 is the same today - helping you #enjoythewalk. To all who have stuck by our side since day one - we thank you. To our next friend to experience TRUE and join us on the walk, we’re looking forward to adventuring together.

At TRUE we make holistically designed technical wear, inspired by our adventures, built to adapt to whatever weather, challenge, activity or terrain you are facing. But let’s face it, that’s a mouth full; what does that really mean?

Originally, we were inspired by one thing: the lack of a comfortable golf shoe designed for (and by) the walking golfer. So we set out to change what a golf shoe could be and introduced a revolutionary golf shoe that changed what a golf shoe looks like, and where your golf shoes can take you.

As we’ve grown up, we’ve come to believe that our golf shoes should be more than just golf shoes. Because the truth is, as passionate as we all are about golf, we don’t spend every day isolated to the links. We know our fellow Wayfarers have varied passions and pursuits outside of just golf.

We want our shoes to be your favorite shoes, not just your favorite golf shoes. Our hope is that your TRUE’s experience the course, the office, a dirt path, the sideline of your kid’s sports game, and wherever else your feet take you. To this end, every pair we make is designed to perform both on and off the course, keeping you comfortably in stride so you can #enjoythewalk through your everyday life.

Jason Moore

Our Mission

TRUE crafts naturally comfortable gear that transcends the links. Using only the finest materials, our shoes protect you from the elements and help you #enjoythewalk.

As a collective we aim to inspire each other to achieve camaraderie, wellness and purpose in the pursuit of par.


We strive to produce the highest quality products possible. To this end we have focused on developing relationships with manufacturers and suppliers who operate with a standard of excellence that goes above and beyond what has traditionally been accepted.
We make shoes with the walking golfer in mind. That means all our models are extremely lightweight and comfortable enough to wear before, during, and after your round. We utilize a concept called 'selfish innovation' meaning if we don't love it, it doesn't get made.
We're not like the other guys; and that's a good thing. We'll ensure you have the best experience with TRUE from the moment you place your order. Our customer service team is here 24/7 to make sure you #enjoythewalk.